The Swiss watch industry is moving into the metaverse: Hublot and Takashi Murakami have presented two NFTs inspired by watches which were launched jointly in 2021.
Ricardo Guadalupe, CEO of Hublot: “Our collaboration with Takashi Murakami has led us to digital art, a field of expression in which Hublot has become a pioneer on the watchmaking planet. From now on, NFTs will be an integral part of our ‘Hublot loves art’ artistic universe.”
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