Your digital presence, your asset

Optimising your domain name reservation strategy

The choice of a domain name is decisive for your digital presence, particularly because this name is indexed by search engines. Particular attention must be paid to the choice of names and extensions as well as the variants to be protected. The monitoring of your domain names is then necessary to act in case of damage to your commercial activity.

Protect and monitor your domain names

We help you determine and reserve the right domain names, at the right time and in coordination with your trademark protection. We establish a protection strategy for the variants that should be reserved to protect you against cybersquatting. We monitor domain names close to yours and the websites they link to, and take action if your rights are infringed.


  • Advice on the choice of domain names, including extensions and variants
  • Domain name
  • Reservation of selected domain names
  • Trademark registration in the Trademark Clearinghouse (TMCH) to reserve new extensions
  • Negotiations for the purchase of a domain name
  • Checking your existing domain names and their status
  • Audit and optimisation of your domain name portfolio
  • Renewal of your domain names


  • Assessment of the legal position in case of a third party claim, recommendations and pre-litigation negotiations
  • Monitoring of conflicting domain names reserved by third parties
  • Monitoring websites operating under conflicting domain names
  • Intervention in the event of a breach, including preparation and filing of UDRP complaints
  • Ad hoc negotiations

Your experts

Intellectual Property Lawyer
Intellectual Property Lawyer

A true, authentic team with incredible knowledge and expertise.
Especially, they have been instrumental for our company name registration. They alerted us about potential risks and provided us with concrete suggestions that we followed. They accompanied us with constant feedback and were always reachable. Now we have successfully registered our trademark with their amazing support and looking forward to work with them for future projects. Their honesty and sound command in this field is remarkable.
We would recommend Sedin to everyone with full confidence.

InnKick, Suisse (2019)

For your success

Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.