Trademarks, key assets to protect

Your trademark, a reflection of the image of your products and services

Trademarks have an important financial value on the balance sheet of companies. They are essential elements of their commercial and advertising strategy. It is therefore imperative to ensure that these assets are properly protected. Registering your trademark is the best way to prevent competitors from using or registering identical or similar trademarks, thus preserving the identity and reputation of your products and services.

Meet your needs in Switzerland and abroad

We advise you in the development of a strategy for the registration of your trademarks, their defence and their valuation throughout the world. We act directly with the Swiss Federal Institute of Intellectual Property (IPI) for Swiss trademark applications and with the World Intellectual Property Organization (WIPO) for international trademark applications (Madrid system). Everywhere else, we work with our trusted network of foreign attorneys, selected for their expertise and in-depth knowledge of local regulations.


  • Advice on choosing a protectable trademark
  • Drafting and review of confidentiality agreements
  • Availability searches
  • Recommendations for filing in Switzerland
  • Legal opinion on the distinctiveness and/or deceptiveness of the mark under Swiss practice
  • Preparation and registration of trademarks in Switzerland
  • Definition of the international trademark registration strategy
  • Preparation and filing of the international trademark and coordination with our foreign trademark agents
  • Follow-up of trademark registration procedures, monitoring of deadlines
  • Responses to possible objections
  • Renewals


  • Drafting of coexistence agreements and handling of amicable dispute resolution in the pre-litigation phase
  • Monitoring of conflicting trademarks filed by third parties
  • Opposition proceedings, in attack and defence
  • Cancellation proceedings for lack of use, in attack and defence
  • In-use investigations for Swiss trademarks
  • Assessment of the legal position in case of a third party claim, recommendations and pre-litigation negotiations
  • Ad hoc negotiations
  • Advice, preparation and submission of applications for action to the Federal Customs Administration


  • Management of trademark portfolios
  • Review and optimisation of trademark portfolios
  • Due diligence / Audit of intellectual property rights
  • Checks of intellectual property rights
  • Drafting of trademark assignments and licensing agreements
  • Registrations of trademark assignments and licences
  • Registrations of changes of name and/or address of the holder
  • Review of intellectual property clauses and annexes in merger/acquisition agreements
  • Review of internal contracts/clauses/documents concerning the use of the mark
  • Various legal opinions

Your experts

Intellectual Property Lawyer
Intellectual Property Lawyer

The services of SEDIN were perfectly adapted to our request. We particularly appreciated the reactivity and the expertise. Recommended without hesitation.

Candeo Corporate Services, Suisse (2021)

SEDIN has been a great partner in our trademark journey, notably in helping us to formulate a pricing strategy across multiple jurisdictions so that we achieved trademark protection at an affordable price. The team is responsive and easy to deal with – especially in English. We would be happy to recommend SEDIN to any company looking for trademark protection.

Minerva Bunkering, Suisse (2021)

Our startup develops simultaneously many brands with a view to launch them on the national and/or international market. SEDIN is assisting us since our creation and is involved on all aspects relating to the protection of our trademarks.
We are delighted with our cooperation with the entire team, which demonstrates professionalism, agility, responsiveness and reliability. We can only but recommend them.

Viridi Unit, Suisse (2019)

A true, authentic team with incredible knowledge and expertise.
Especially, they have been instrumental for our company name registration. They alerted us about potential risks and provided us with concrete suggestions that we followed. They accompanied us with constant feedback and were always reachable. Now we have successfully registered our trademark with their amazing support and looking forward to work with them for future projects. Their honesty and sound command in this field is remarkable.
We would recommend Sedin to everyone with full confidence.

InnKick, Suisse (2019)

After having worked with other companies, we found a quality of listening and an efficient responsiveness at SEDIN. We recommend this company for all matters relating to the protection of trademarks.

Fromagerie Le Maréchal, Suisse (2019)

We had a great contact with SEDIN team. They were very professional through the whole process and took the time to advise us on what we needed. They are extremely knowledgeable and follow up quickly. Highly recommended.

St Clair Brewing, Suisse (2019)

For your success

Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.