NFTs.com domain name was sold for the price of 15 million USD, as per the press release of Escrow.com and Domainer.com published on August 3rd, 2022. It is the second largest public domain name sale. Both buyers and sellers choose to remain anonymous according to information available in Whois database.
Domain names are essential for adequate protection and defense of brands.
How best to address domain name and trademark protections at each stage of the project? Some food for thought in our paper “Strategic combined approach to trademark and domain name protections”.
Nathalie Denel
