SEDIN is proud to announce that, once again, the firm has been recognized as one of the top trademark firm in Geneva by the World Trademark Review (WTR). This recognition highlights the excellence of a team in which Isabelle Bruder and Elif Nur Mihoub-Keskes have both been individually ranked for 2025.
Founded in 1976, SEDIN draws on 48 years of experience in intellectual property, with a team committed to providing fully tailored services that meet the legal and commercial needs of its clients. SEDIN stands out in Switzerland for its pragmatic and resolute approach, with a team that acts as a trusted partner, not only for start-ups but also for large international companies seeking to secure their protection in Switzerland and beyond.
Isabelle and Elif Nur’s Commitment: Experts in Intellectual Property Services
Isabelle Bruder and Elif Nur Mihoub-Keskes are recognized experts in the field of intellectual property. Isabelle, with nearly 20 years of experience, is an essential advisor for those looking to protect and monetize their trademark rights. Through a network of carefully selected local agents, she enables her clients to achieve global protection with ease. She has been praised for the fourth consecutive year for her expertise in strategy and enforcement of intellectual property rights. Isabelle advises on the creation, management, and defense of trademarks, designs, patents, copyrights, and domain names, both in Switzerland and internationally. It is emphasized that “Isabelle is a meticulous practitioner, using her deep knowledge of the law to overcome obstacles related to obtaining key trademarks and handling complex opposition procedures.”
Elif Nur, for her part, is a sought-after expert for her mastery of intellectual property and her specific expertise in the watchmaking sector. She offers a range of services from initial assessments to drafting secure contracts, while managing trademark registration, opposition, or invalidation procedures. She advises Swiss and international companies on counterfeiting risks and trademark protection strategies and takes pride in guiding her clients with clarity and responsiveness throughout the registration process. Recognized for her expertise and ability to offer precise solutions, Elif Nur is known for her determination and professionalism.
The WTR research highlights SEDIN’s expertise, particularly in trademark protection and strategy. Clients and peers praise the team’s human, reliable, and responsive approach, which is described as “ideal for expert recommendations on trademark protection strategies.” The firm’s size allows each case to receive particular attention, where transparent collaboration and listening are at the heart of every action.
